Information graphics, or infographics, are graphic artistic representations of information and facts, data or knowledge, and designed to provide complex information in a quick and clear way.
Infographics have existed for a long time, but these days the surge in several very user-friendly and free applications has made that the creation of infographics became accessible to a sizeable part of the people. Social media in general and sites as Facebook and Twitter in particular have additionally made it possible that individual infographics could be shared with many people all over the world.
What Infographics Usually Do. Well, they generally
· make complex data easier to understand
· make massive data bundles consistent
· stimulate the eyes to examine various data
· show you the data at various detailed levels, from a wide-ranging overview to the very fine design
· provide a fairly clear objective: they describe and explore, offering tabulation and decoration
· are meticulously providing statistical and verbal explanations of a bundle of data
Why use infographics?
We place so much value and importance on written and spoken text, but it is an unquestionable basic fact that our brain processes images much faster that written or spoken words, and this explains the increase in the number of infographic we see. They, at its best, convert complicated information into graphic images that are not only easy to understand, but visually appealing as well. It is not surprising that people on the internet and magazine readers really adore infographics.
But there’s one problem, infographics that sometimes appear as if they were relatively easy to create mostly are anything but! Developing something in Photoshop that is stunning and immediately comprehensible as well, is usually a time-consuming activity that demands a lot of patience. This is why it is occasionally helpful to use quick infographics tools to increase the speed of the operation.
Infographics may be designed using basic illustration software for example Adobe Illustrator and the freeware Inkscape. But you can find as well quite a few specialized websites and tools such as
You additionally can find professional infographic designers at Visual.ly
How do you design an infographic?
All infographic design starts with “why?”
The key to an unforgettable infographic is to know its goal. What exactly do you want to accomplish? Take a little while to determine the targeted viewers and your message before you get involved in design, and think of the best way to make the complicated uncomplicated.
We all know the old saying “a picture is worth a thousand words”, and that is exactly the idea behind infographics. The best infographics explain an idea or a concept in an uncomplicated, visual way.
First: Map It Out
Don’t think you can create or recover it up during the process of creating an infographic. You really have to sit down first with pen and paper and pre-plan the stream of your specific infographic before engaging in any serious illustrative artwork. Give some thought to working with sidebars to make the infographic more appealing and try to make the layout of your design as digestible as can be.
You can not include every detail
Quite a few infographics are enormous and call for serious screen-scrolling, and sometimes they make you feel you will never reach the end, but these infographics take the format too far. Remove unnecessary or irrelevant information and focus on the primary information.
Provide a refreshing point of view
For excellent infographic design it is important that you don’t just take statistics and visualise this information using pie charts and bar graphs. Everybody is able to do that using Excel or Numbers.
Be sure to illustrate blocks of data and to highlight specific patterns in your infographic, and be certain to add a perspective to your data and try to present the key message in a fresh way.
Do your own research – know your numbers
It really is irrelevant how beautifully looking your infographic design is if your numbers don’t make sense or are false. So do your research, and then, research some more.
Take care that your artwork gets noticed
To make sure the information in your infographic is correct is one thing, but the ‘graphic’ component gives you the chance to stand out. Bring in your own personal style, and please do not just ape some other infographic’s visuals. Play around, and try to create something that seriously is different.
Decide on a good delivery system
The standard infographic design is explainative, meaning it is an intelligent, visual presentation of essential information. This could be anything such as Dreaming of dry sheets or who in the world has the most significant military budget. But various other formats can be very effective as well.
Give some thought to infographic design that compares and contrasts data (such as ‘Geek vs Nerd’), that shows a narrative through a timeline/flow chart, or annotates a thing, like a product. Listings can certainly be visualized, as will ‘how to’/tutorial content.
Minimize the use of words
This may seem obvious, but there are many infographics that contain more explanatory words than is really needed. The whole idea of infographics is to communicate thoughts and concepts through figures, graphics, diagrams and pictures. If you feel you need to explain your infographic, then something if basically wrong.
Make your infographic sharable
Your infographic should be easily discovered, so ad social media buttons on your blog or website, and do include one for Pinterest. Just like any other blog post, the design of your infographic must be topped with a superb title to allow it to get recognized on channels that are less visual such as Twitter, Reddit and RSS feed readers.
Last but not least, don’t underrate the importance of including a bit of humour when designing your infographic. Unless, of course, you are trying to visualize tragic events or the end of our civilization…But visualizing how the Americans see the Europeans works perfectly well.
When you stick to these guidelines and all of these factors meet up, you will be able to produce an infographic that draws in much attention, that comes with strong visual charm, and illustrates valuable and relevant issues or data in an attractive and accessible way.