Blake Mycoskie is nothing but inspirational in Start Something That Matters and in line of my goal of reading one book a week in 2012 (inspired by a Julien Smith post), here’s the mindmap summary of Start Something That Matters.
1. TOMS Story
Origins of TOMS
Blake Mycoskie, a serial entrepreneur and Amazing Race finalist got the idea for TOMS (Tomorrows Shoes) during a vacation in Argentina. He discovered the comfy alpargatas (the national shoe of Argentina) as well as the need for shoes for underprivileged kids. His first instinct was to start a shoe charity but he aborted the idea as not being feasible. His entrepreneurial brain kicked in and the idea for a for-profit business TOMS was born. It was a simple but untested business model where the company would donate a pair of shoes for each pair …