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5 Negative Social Media Marketing Tactics

Social media, with little effort and a good strategy, allows millions of business owners and bloggers to keep your their online presence relevant. People love social media and spend a lot of their time on networks like Facebook, Twitter, and Pinterest. Social media is a great way to market and push your brand or products to consumers. Engaging followers is an essential step for businesses who want to see quick growth and increase their sales. Just take a listen to this great 2013 Columbia Business School video where lots of aspects are explained:

Many companies already connect with their customers on social media, but are these relationships building a temporary customer or a lifelong customer?

To help develop that lifelong friendship with your customers, here are five tactics that many businesses abuse and might actually be hindering their online potential.

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What wins more business, New customer acquisition or Customer Retention?

Have you noticed the way most businesses reward new customers and forget their loyal, existing fans? This is no exception online, especially when it comes to e-commerce sites.

In an age when a lot hinges on the overall size of a site’s customer base, one can understand why online businesses would concentrate more heavily on new-customer acquisition. But as most marketers know, your most valuable customers are existing customers. It’s unwise to bet the farm on new-customer acquisition when retention-based advertising is relatively simple to implement.

Segmenting your ad buys

If online advertising with banners is up your alley, there are two terrific ways to segment your ad campaigns into component groups of existing customers and potential new customers.

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Guide to Best Performance

To establish strong CPA networks and succeed with affiliate marketing your business lives and dies by the actual affiliate offers that you are promoting.

If the products and services that your affiliate paying website is pushing customers towards fail to provoke spontaneous purchases then your CPA network if defeating its own purpose.

CPANetworkReviews.com has prepared a multi-part series of steps that any affiliate business should be partaking in to solidify their productivity and increase their bottom-line – profit.

Target Metrics

Don’t worry CPA networkers, this is not about to go from affiliate economics to a complicated report for math nerds. Target metrics, as they pertain to affiliate marketing, are simply systems or formulas you can utilize to project potential profits and earnings. The most common affiliate target metrics systems include:

Clickthrough Rate (CTR) traffic derived from participants of your affiliate site that click their way over to the affiliate offers you provide via banners or text links:

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Inside Secrets Of AdWords Bid Management

So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.

You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right?

Wrong!

The Right AdWords Bid Management Strategy

A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will translate into a low click-through-rate (CTR) for your ads and CTR is one of the most important factors in determining your Quality Score (QS). The lower your CTR, the lower your QS, the more you pay in bids.

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How Much You Need to Borrow for Your MBA Study

Attending college is already a pricey experience, but students who choose to continue studying and go to business school are confronted with even more financial expenses.

Very often, the process of finding the cash for business school calls for checking out student loans, financial savings, scholarship grants, and general financial preparation.

Our suggestions and tools may support you in navigating your way through the process of how to cover for the expenses for your MBA degree. There are many online MBA programs that are relatively affordable, but you still need to pay your bills.

You really need to weigh expected earnings increases against prospective financial debt to find out if going to business school is the right ticket for you.

Every clever MBA applicant understands that whether it is wise to go after a business degree is based on the return on investment.

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Reasons you Fail to Make the Grades you Desire

Are you the type of person who starts every semester with that little promise to yourself – “I’m going to make this my best semester ever!” Do you start the semester strong, get lazy during the middle then cram when it comes time for finals? Maybe you’re the type of person who feels like they do everything right but just can’t seem to make the grades they desire.

If you can relate to any of the above questions then this article is for you. Most students start the semester strong because they have a fresh slate to work with. Then, as the semester drags on, apathy kicks in and students loose sight of their goals.
In this article, I want to address the 5 main reasons students fail to make the grades they desire. I hope these points help you see where you might be going wrong.

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Is a tune-up all you need for your site to rank better?

Depending on your competition and the construction of your Joomla website, a basic optimization (or “tune-up”) may be all you need to start ranking better in the search engines.  Not everyone has the resources to spend $1,000 a month for 2 years to get your website ranked well and producing leads like it should be.  If you are able to identify niches in your market that don’t come with overly competitive keywords, you can greatly improve your rankings with some sound on-site optimization and Webmaster work.

Most Joomla websites were not properly set-up by web designers, who often know little or nothing about SEO.  Why should they?  Unless otherwise agreed upon, you probably paid them to construct a website that performs certain actions or displays content and pictures.  You shouldn’t be surprised that they didn’t spend the time and effort to help you potentially rank better on Joomla 12 months later.  We commonly see websites with no sitemaps, improper page titles and page descriptions and no picture alt tags.

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How To Reduce The Number Of Wasted Clicks In Your AdWords Campaign

Whenever you run a local advertising campaign, you should actually set up two campaigns. The first should be a national campaign and target keywords that all contain names of cities, towns, and places that are within your catchment area.

Your second campaign should be restricted to showing ads to your local catchment area and use the same keywords as in your first campaign, but without the place names. For this campaign, your ads should have a reference within them to the area within which you serve.

These two campaigns will work together for you to capture the widest possible range of potential clients that may be interested in your business.

The first campaign will pick up people searching from outside the Manchester area specifically for gardening services in your catchment area. And the second campaign will capture people searching for gardening services from within your catchment area.

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My E-Book is Finished and Available Online

At last I have finally got my e-book “How To Create A Video Using Microsoft PowerPoint” uploaded to my site,  it has been proofed modified and reproofed.

My great thanks go to Stephen Bray for his expert assistance and suggestions to improve the book along with his proofing abilities,

I know it would not have been as good without his help. Fortunately Stephen helped me so no marketeer could ruin my efforts.

The e-book has ended up at 53 pages and is going to be free to everyone, all I ask is that you leave me a comment below as to what you think of the book.  These may be used in future publicity for the e-book.

If you want a copy fill in the opt-in box, at the top of the right column, with your name and email address and you will get it within minutes, it doesn’t matter what time of day it is as the site is available 24/7.

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Time Spent on your Website is not always an Indication for Success

I was reading an interesting old Wall Street Journal the other day on “stickiness” by Thomas Weber. Immediately, I saw in print what I’ve been thinking for years: It’s not how long you can keep a user on your site, it’s how well (or easily or pleasantly or enjoyably) you allow a user to perform a desired task.

Weber makes the point succinctly when he writes, “Sticky was stupid.” He explains that the industry’s push for stickiness has been in direct opposition to users’ needs. Stickiness, he writes, “tempts people to view a business through the lens of steering customers to do something rather than giving them what they want.” Which is exactly right.

The long-held notion of stickiness is that the longer any given user stays on your site, the better. This longer stay helps in collecting ad dollars, boosting sales, and upping the number of tasks performed on the site.

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