Political pundits point to the 1960 televised Nixon-Kennedy debates as one of the deciding factors in Nixon’s eventual loss. Why? Because Nixon, accustomed to radio, took his appearance for granted, appearing unshaven and haggard under the unforgiving TV lights.
Many traditional companies have been making the same kind of oversight in their attempts to bring their offline brands to the strange new online world. The Web-like TV before it was forcing new methods of brand building, customer loyalty acquisition, and trust earning, and it has been challenging and interesting to see how companies extended themselves online. Consider the following factors when thinking of electronic brand, loyalty, and trust.…
You’ve probably heard of Moore’s Law, which states that transistor count on microprocessors will double every two years or so. What you may not know is that the storage capacity of magnetic hard drives leaves Moore’s Law in the dust: Many types of hard drives have been doubling in capacity every year for the last three years.
According to scientists at leading research institutes like the NEC facility near Princeton, N.J., you ain’t seen nothing yet. New materials and techniques being developed at the lab could greatly expand data-storage capacity, leading to PC hard drives and memory sticks that could store as many as 2000 feature-length films on a single disk or stick in just a few year, and in fact, it’s already happening. The same materials are also used to make cell phones more efficient, automobiles safer, and small-appliance …
So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.
You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right?
A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will translate into a low click-through-rate (CTR) for your ads and CTR is one of the most important factors in determining your Quality Score (QS). The lower your CTR, the lower your QS, the more you …
Social media, with little effort and a good strategy, allows millions of business owners and bloggers to keep your their online presence relevant. People love social media and spend a lot of their time on networks like Facebook, Twitter, and Pinterest. Social media is a great way to market and push your brand or products to consumers. Engaging followers is an essential step for businesses who want to see quick growth and increase their sales. Just take a listen to this great 2013 Columbia Business School video where lots of aspects are explained:
Many companies already connect with their customers on social media, but are these relationships building a temporary customer or a lifelong customer?
To help develop that lifelong friendship with your customers, here are five tactics that many businesses abuse and might actually be hindering their online potential.…
Have you noticed the way most businesses reward new customers and forget their loyal, existing fans? This is no exception online, especially when it comes to e-commerce sites.
In an age when a lot hinges on the overall size of a site’s customer base, one can understand why online businesses would concentrate more heavily on new-customer acquisition. But as most marketers know, your most valuable customers are existing customers. It’s unwise to bet the farm on new-customer acquisition when retention-based advertising is relatively simple to implement.
Segmenting your ad buys
If online advertising with banners is up your alley, there are two terrific ways to segment your ad campaigns into component groups of existing customers and potential new customers.…
It’s time to vent, rant, and rave! I just don’t get it and maybe I never will. Why is it so many teachers are opposed to using any sort of technology in relation to their teaching and running of the classroom? There are many examples of good education websites that promote self-learning yet teachers don’t always see the value of it.
I recently talked with Emily, a test developer for a website named Covcell GED Prep that has many online lessons and practice tests that students can use to get all set for the U.S. and Canadian High School Equivalency Test. She asked how to make teachers aware of this website. Because they have a lot of practice tests and lessons, this seems to be a perfect combination in combination with offline GED teaching. Yet she has problems with reaching …
To establish strong CPA networks and succeed with affiliate marketing your business lives and dies by the actual affiliate offers that you are promoting.
If the products and services that your affiliate paying website is pushing customers towards fail to provoke spontaneous purchases then your CPA network if defeating its own purpose.
CPANetworkReviews.com has prepared a multi-part series of steps that any affiliate business should be partaking in to solidify their productivity and increase their bottom-line – profit.
Don’t worry CPA networkers, this is not about to go from affiliate economics to a complicated report for math nerds. Target metrics, as they pertain to affiliate marketing, are simply systems or formulas you can utilize to project potential profits and earnings. The most common affiliate target metrics systems include:
Clickthrough Rate (CTR) traffic derived from participants of your affiliate …
There are reasons why these MOOC’s are so popular. The price tag of university and college studies in the USA has seriously inflated over the past three decades, to be precise by 1210 percent.
Of course, this is not due to inflation, and by now, the American student debt is higher than $1 trillion. The best response to this specific situation? MOOC!
The expression MOOC was first formulated only a few years ago, in 2008, so this playing field is most certainly an extremely young arena, but it is good to observe that this line of business itself is controlled by organizations developed by the best professors and serious experts in their industry.
To give you an example, Sebastian Thrun is a Stanford lecturer, Vice President at Google, part of the team that created the autonomous car, and a founder …
Have you ever before asked yourself how some folks can manage to live a life full of beautiful travels? How can they handle to make sufficient money to live that kind of lives?
If so, you could be curious about discovering much more about the ‘electronic wanderer’ way of life. An electronic wanderer is a person who makes a living using the energy of the web and a computer.
That’s it. These two devices are the only functioning methods a person really needs in order to create earnings they could live of.
The answer is in an array of various methods. A few of these nomads function as consultants performing numerous jobs like digital photography, creating things online, and blogging.
Others invest their time getting in touch with businesses and people who need …
Attending college is already a pricey experience, but students who choose to continue studying and go to business school are confronted with even more financial expenses.
Very often, the process of finding the cash for business school calls for checking out student loans, financial savings, scholarship grants, and general financial preparation.
Our suggestions and tools may support you in navigating your way through the process of how to cover for the expenses for your MBA degree. There are many online MBA programs that are relatively affordable says Kate from MyCareerTools.com, but you still need to pay your bills.
You really need to weigh expected earnings increases against prospective financial debt to find out if going to business school is the right ticket for you.
Every clever MBA applicant understands that whether it is wise to go after a business degree …